Financial difficulties in recent years prompted owner Brookfield Property to transfer its deed to New York Life, the lender, as Chain Store Age reported last year. The 1.3-million-square-foot property was one of America’s largest malls when it opened in 1993 and considered a dominant “super-regional” shopping center for a generation. While North Point is hardly a shell of itself like Gwinnett Place Mall, South DeKalb Mall, and so many others around the metro, the dated property has seen better days.Īnchors around the two-level mall today include Von Maur department store, Macy’s, JCPenny, AMC Theatre, and the Dino Safari experience, alongside more than 120 other retailers. “We have carefully considered the right uses and densities and every design detail to create a meaningful place that serves the region for generations.” “This is a radical reimagining of a once-dominant mall into a vibrant mixed-use community bursting with energy and people,” Terry Montesi, Trademark’s founder and CEO, said in a press release. Past projects in a similar vein include Victory Park in Dallas, Zona Rosa in Kansas City, and elsewhere in Texas, Market Street Woodlands in The Woodlands, and Watters Creek in Allen. Trademark’s experience in open-air mall conversions landed the company the Alpharetta job. Courtesy of Trademark Property Company designs, Torti Gallas + Partners Plans for The Village brewery/distillery area. Decatur Macaroni Kid has ten (10) tickets to Dino Safari (one carload up to 7 passengers). Follow the Dino Safari on Facebook, Instagram, and Twitter. Follow the North Point Mall on Facebook and Instagram. The first phase is expected to include 320 apartments, more than 85,000 square feet of new retail, and yes a 15,000-square-foot food hall. The North Point Mall is located at 1000 North Point Cir, Alpharetta, GA 30022. have a better understanding of a timeline once we complete the approval process with the city." We asked for timelines on construction and delivery, and a project rep responded via email: "A project of this size and scope will take years to complete. Trademark says more than 83 acres of the 100-acre site will be rezoned for mixed uses. Other elements would include gardens and paths, interactive water features, and soft seating. The green centerpiece concept is described as one of North Fulton County’s largest outdoor gathering areas, featuring a 10,500-square-foot plaza that could host more than 2,500 concertgoers. Plans call for demolishing a large portion of the mall and opening renovated interiors and facades that remain into what’s described as a “verdant public realm.” Much of today’s surface parking would be scrapped for new buildings, greenspaces, streets, and links to trails such as the AlphaLoop, with a goal of enhancing walkability and bringing energy all day and night, officials say. Trademark officials revealed plans illustrating how the property-now rebranded “North Point”-would radically change in hopes of reinvigorating it and Alpharetta’s surrounding shopping corridor east of Ga. Overview of the North Point mall property and parking lots beside Ga.
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